Skin Story with Human Nature

“Skin Story with Human Nature” is a campaign for an Advertising 3 class. The big idea of the campaign is to narrate the story behind Human Nature’s products, beginning with the people who make them and ends with the costumers purchase and use on their skin. Throughout the campaign the team and I did a re-brand, as well as digital and traditional marketing through the use of strategy, copy, and art direction.

Scope of Work: Copy write, Branding, Graphic Design, Marketing Strategy

Group Members: Anakira Mascariñas - Creative Director, Pilar Prieto - Strategist, Sam Sandoval - Accounts Executive, Mayumi Primero - Copywriter