Championship Records
Championship Records is a re-branding project based off the fictional record store from the film and series “High Fidelity”.
The identity I wanted to associate with the brand is very similar to that of the produced film and show; laid back yet charming. As the store is solely based on selling records, I wanted to utilize marketing through a website and simple merchandise that can be used by the everyday vinyl collector.
Scope of Work: Branding, Graphic design
Logo Treatment
Storefront Mockup
Web Design
Employee of the month playlist page
Record recommendations quiz page
Merchandise
Side A with Championship Record logo
Side B graphic inspired by the film’s quote: “What came first? The music or the misery?”